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Hi, I’m Esther but I mostly go by Tassy Omah

Senior Product Designer, founder, builder, and creator based in Ontario, Canada.

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Why design?

I studied Computer Science because I was curious about how technology worked. The further I got into it, the more I was interested in the questions that came before the code: Who are we building this for? Why does it need to exist? Why does it look this way? What if it worked differently? That curiosity pulled me into product design.

What kind of work have you done?

Since then, I’ve worked with startups, founders, agencies and product teams across fintech, crypto, SaaS, energy and healthcare. Much of my work has been early-stage, where there isn’t always a clear brief. I like asking the questions, making sense of the chaos, and figuring things out. I was part of the team that designed V1 of Blockradar, a stablecoin wallet platform that has since moved over a billion dollars; joined Aether (now Feldy) as its first product designer and helped shape its solar CRM and design tool; redesigned Seampay for 100K+ users; led design across Reown’s 3-in-1 automotive SaaS as it evolved toward larger automotive partnerships; and designed across Argyle’s learning management system (SaaS).

How are you using AI?

Lately, I’ve been using Figma Make, Framer, Webflow, Claude, Codex and other AI-assisted tools to both design and to build some of my own ideas. It runs through most of the process now: breaking down drafts and requirements, ideating on edge cases, user research and research analysis, and the design and handoff itself. It’s made it much easier to take an idea beyond the design file.

How did Homalabs start?

Five years into my career, I went back to school for a Master’s in Digital Media & Global Communications. While completing it, I started Homalabs as a part-time design studio. Through Homalabs, I’ve worked across healthcare and other digital products, while also building a space for product work, content, conversations and initiatives for designers.

What are you building?

I’m also building Uiland, a Mobbin alternative focused on African products. My friends and I started it because most UI inspiration platforms barely covered products from Africa. It is now a library of more than 1,000 apps, African and global, with 100K+ visits and $20K+ in revenue so far.

For my master’s capstone I’m building the UX Portfolio Toolkit, which helps early-career UX designers create more effective portfolios and case studies: an interactive scorecard and a comparative portfolio audit across six dimensions. Still a work in progress; this is the first version I built with Claude. There’s a walkthrough on YouTube.

What are you looking for next?

I’m looking to bring what I’ve learned from figuring things out fast in startups into a larger, more structured organization and experiencing product development at that scale.

Work history

Over the years

I started Homalabs to help founders turn an early idea into something viable. I lead a small team doing end-to-end design for them.

  • In 2025, my team and I designed a suite of products for a senior care platform based in Tampa, Florida: senior care mobile app, care provider portal, family needing care portal, admin website, care donation portal, 15-page website
  • In 2026, we’re working on the internal tools being used to run a large community engagement (Dataraflow), with portals for mentees, mentors and administrators, plus community management features

I’m building a Mobbin alternative that covers both African and global brands, for designers and teams to reference.

First designer at a Paris-based solar startup, working across the product from 0→1. Aether raised a $500K preseed and a $2.5M seed at a $25M valuation, closed a $500K ARR deal, and grew toward $1M ARR during my time there.

  • Solar CRM: Designed the Deal Hub for managing projects, customers, and sales activity in one place.
  • Solar CAD: Designed the AI-powered solar design tool, including roof geometry, obstructions, trees, fire pathways, and AHJ requirements.
  • Proposals: Designed Lite and Pro proposals for homeowners and sales reps.
  • Document Manager: Designed contract generation using data from the deal and solar design, including automated signer fields.
  • Website: Designed and built v1 and contributed to v2 of Aether’s website using Framer.

I led design on a 3-in-1 SaaS for automobile businesses, starting from nothing.

  • Designed the reporting app for repair hubs, then tested and iterated the reporting and customer apps
  • Built responsive tools for dealers and insurers to manage vehicles, reports and customers
  • Led and reviewed the design work with stakeholders, UX writers and engineers

Seamless Financial

  • Designed the SeamPay Bills web app, 500+ successful transactions in its first month
  • Redesigned the mobile app: a 20% lift in satisfaction and 15% in revenue, serving 100K+ users
  • Designed CRM dashboards for SeamPay Business, plus SeamPay Links and payment links

Lazerpay

  • Worked with the Lazerpay team to design and build Getkwid, a fintech mobile app
  • It was built and tested internally for several months, but sadly Lazerpay had to shut down

My first proper full-time job after freelancing a bit, on Argyle’s learning management software: the student/learner portal and the admin portal, for both web and responsive views.

  • Designed the admin dashboard experience on an e-learning system
  • Collaborated with the team to iterate and improve the overall user experience of the Argyle learning management system

From my second year in school, I learnt graphic design and designed basic logos and social media flyers for businesses like Zankli Medical for about a year, before switching to Figma and starting on UI.

After about a year of learning and practicing, I started working on real projects. Most of this work is undocumented, but you might find some snippets in my portfolio from 2022 . Alongside that I had a lot of freelance and side projects while completing my computer science degree.

Skills & Expertise

What I get hired for, and what I reach for anyway.

Product design Design systems Research
Prototyping Front-end AI tools
Claude design & development AI design

Education

M.A. Digital Media & Global CommunicationsUniversity of Niagara Falls Canada · 2025 – 2026
B.Sc. Computer Science2016 – 2020
Grade DistinctionCGPA 4.30/4.33 · President’s Honour Roll

Off the clock

Scenes, side quests and the occasional good day.